Too Far Gone
RAINS Backpack
Ads of the World by Clios Selected & Published
Target Audience: College students and young commuters.
Single-Minded Proposition: A worry-free waterproof backpack that protects your most possessions.
Insight: Some items we carry would be irreversibly damaged if gotten wet, while others would be a simple fix.
Big Idea: Showcase the absurdity of attempting to reverse water damage with common methods for drying everyday water-resistant items.
TikTok Filter
Users can scan their water destroyed items and mourn their loss.
When posting their item’s memorial, users will receive a discount offer on a RAINs backpack, to protect their future irreplaceable items from water damage.
Their shared posts will then be added to the RAINS Graveyard, where users can explore what other valuables RAINS backpacks could have spared.
