OLV &

Instagram &

Website &

Waiting Room TV &

Netflix &

Banners &

Hulu &

Summit Event &

Brochures &

Reddit &

Testimonials &

Storyboards &

WebMD &

Photography &

Client Inspiration Day &

TikTok &

OLV & Instagram & Website & Waiting Room TV & Netflix & Banners & Hulu & Summit Event & Brochures & Reddit & Testimonials & Storyboards & WebMD & Photography & Client Inspiration Day & TikTok &

If it exists, I did it for Bimzelx. Here’s a look into my files to prove it…

Living with Hidradenitis Suppurativa, a skin condition that causes lesions and boil-like bumps, can be debilitating, isolating, and insurmountable.

Bimzelx empowers patients with Hidradenitis Suppurativa to get back to less HS symptoms, and back to living their lives.

As one of two art directors on the team for this indication, I was able to work on SO many facets of the "I'm Back" campaign, from OLV, to WRTV, to socials, print brochures, and banners.

I also love seeing Bimzelx ads I’ve worked on in the wild. At bars. On YouTube. Hulu with ADS!

Online TV

Featuring real patients, our spots tell stories that authentically represent each patient. Our three heros tell different stories of surmounting their hidradenitis suppurativa through inspirational and realistic lifestyle footage that depicts a sense of rebuilt confidence and excitement for getting back to their lives.

Waiting Room TV

When I worked on the storyboarding, super design, and footage selects for this waiting room TV spot that ran in dermatologist offices, the challenge was to tell this story without having sound or an accompanying voice over. A story had to be told through visual solutions, showing each patient getting back to doing things that HS patients typically struggle with, like traveling, or being out with friends for long periods of time.

Social Media Cutdown

I helped create many variants of social media cutdowns of the OLVs, all designed to fit different specs for different channels while keeping the scrolling ISI in safety. The following example are for reels, stories, and Reddit.

I’m Back