At least you’re NotHungover.
NotCo
Graphis New Talent Annual, 2024 Silver Award
NotHangover One Show Young Ones 2024 Brief
Single-Minded Proposition: Drink now, no regrets tomorrow
Objective: Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).
Insight: Drinking leads to regretful actions and a heinous hangover.
Big Idea: We get rid of that terrible hangover, but you can’t get rid of what you did.
Execution: Show how you can erase bad feelings, but not bad actions, by encouraging bar-goers and friends alike to challenge each other to dares in exchange for discounted NotHangover probiotic shots.
Copywriter: Jenna Byers
Case Study
Experiential Dare Booth
Truth or Dare. Minus the Truth
The dare booth appears in popular bars and clubs.
The player receives a printed out keepsake with their dare.
Once inside, the booth generates a dare for the player to accept.
Uploading Your Dare
Successfully complete your dare and upload it to the gallery using the ticket’s QR code to receive a free NotHangover cocktail.
Receiving a Text in the Morning
Players will receive a morning-after text linking to our NotHangover Gallery Website.
Dare Gallery Website
Only accessible the next morning, players can scroll through the night’s dares, and relive their night out.
Interactive Dare App
Players can add their friends and challenge them in exchange for points.
The higher the risk, the higher the reward.
Players can accept a dare, and record its completion in-app.
Once completed, players can continue to complete dares, or challenge others.
Players can watch their friends rise and fall with the Leaderboard.
Throughout the challenge, friends can complete dares, but can’t see the weekend damage done until Sunday morning.
Sunday morning, the Dare Gallery is open for reminiscing on the weekend’s biggest triumphs (or regrets).
Friends can like, comment, and share dares to other apps and friends.