“What if we just made it HUGE and put it in Times Square?”
— Me, making the same joke every time I concept (until it came true)
Make HStory
UCB Unbranded Campaign
People suffering from the skin condition, HS don’t like to talk about it. And it keeps them from getting diagnosed.
It’s an unseen disease, covered by bandages.
So we made people see it. With the world’s largest bandage ball.
Building the ball, and breaking a record.
We got the Guinness Guy to appraise the ball, roll it, and grant us our world record.
Building the HYPE
And we spread the word by getting on The Today Show (at least, in the background with signs)
I like to think we got the house speaker Mike Johnson to laugh during this segment.
Takeover in Times Square
Then we hit up Times Square. With billboards I designed.
The Big Reveal
On display in Times Square, visitors and HS warriors alike were able to see the world record broken in the name of Hidradenitis Suppurativa awareness.
Accompanied with a digital screen that displayed photos passerby's were taking with the ball, and another HS advocacy group’s fashion show stage, Times Square visitors interacted with us and our world record.
And of course my friends and fella came out to support :D
