Map Your Music
Spotify
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Problem from Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?
Insight: Music is strongly connected to both the cities they originate from and those who listen to it.
Big Idea: Through an immersive music experience, connect Gen Z to new cities they are exploring by linking their favorite songs to their historical points of origin.
Execution: Create curated playlists that autoplay specific songs when a traveler steps foot in a geo-fielded area.
Copywriter: Jenna Byers
Case Study
Spotify In-App Experience
The second a user touch down into a new city, Spotify pushes a notification to launch a personalized Map Your Music playlist.
On the in-app map, listeners can see the landmarks they can encounter what places inspired their favorite songs.
Different cities will feature iconography from said city culture, and provide a themed experience for the listener.
